At my fifth year in Milan for the Fuoisalone by now I know exactly where to go to find good design.
So, as every year, my first choice is via Tortona, an area that seems made for this type of event.
And is France Design that this time catch my attention: under the name of VIA, a very unique platform of the progress (managed by Gérard Laizé since 1994) that promotes and finances creations in the field of furnishing, layout and interior design, the leading figures of the French design are put together to show their creations in a single venue at Padiglione Visconti.
And here you actually can see “Les Talents Français du Design à Milan” in a big exhibition of products that basically show you all the different ways to do design.
In here we found products that define the space with their shapes and colours, or with low environmental impact, rather than high-tech creations, up to the use of uncommon materials for forniture as the linen fiber and the experimentation of the knitwear for interior design.
Three big groups, gli Aides à la création VIA – Monde Commun, Material Matters 2 by Particule14 and Les Editeurs, a selection of French design producers, one goal: create someting big for a better living.
As every year the point of start in the design week is Via Tortona. You will come at the underground station in Porta Genova and you will cross the green bridge seeing all the new stickers reminding this is the week in Milan. The street shows how the city routine has changed during these days where courtyards, little shops, garages, hotels have been transformed in exhibition stands with the latest layouts. Walking through the first showcases you will be intrigued from the melting pot of arts, marketing advertisers and cocktail proposals and after that passing the big traffic roundabout, thinking how italians are ingenious in parking, you will arrive at Superstudio where takes place the must be seen exhibition. Temporary Museum for New Design is a project by Gisella Borioli and the artistic direction of Giulio Cappellini that involve world-famous brands alongside international designers in showcase that rages over from installations, art, furniture and performance. At the stand of Ngispen, The Amateur Masters series by Canadian designer Jerszy Seymour shows how a project, started from a classic design chair produced in series, transforms that in unique pieces with 100% biodegradable material the polycaprolactone wax. As the designer himself declares the concept is to get away from industrial process and come back hand-made methods. It is also a political statement in a consumerist world where everything we need is already created what we need is to reshape the existing systems. After years of experimentation, solid surfaces are became an important material in the panorama of design industry. Cristalplant® & Poliform with an installation of interactive 3D holograms by Carlo Colombo have shown projects with special mention of their design contest. All projects has been designed in Cristalplant® material and the claim of the contest was to show the characteristics of the solid surface 100% made in Italy. LG, famous worldwide in electronics sector, have developed HI-MACS® an acrylic solid surface. An interior kitchen design has been showed at Superstudio 13. The particularity was the use of material that allows to cover the surfaces of the appliance creating a new aesthetic of the ambient with continuity all over the spaces. DuPont™, the first leading industry have developed his own solid surface Corian®, have had their own exhibition in Tortona Design Week. “Corian® Colour Evolution” in which DuPont™ presented its renewed colour palette of high-tech surface, showed the projects realized in this material by four furnishing firms. One of these was the “Leftover” collection by Rabih Hage. In industrial productions the sheets of material are cut mainly for realizing top surfaces, Rabih Hage took the leftover material and has reused this for designing the furniture collection. A nice quality of the material is that scraps, also in different colours, can be glued together by liquid Corian® and the object has manufactured in one piece without junctions or external components. The interpretation of the properties of the material is clear in the shape of the design of the chair and the table that have been sanded after the gluing, on the seat and on the top, the functional parts, but left rough on the other side. Another nice exhibition was at Opificio 31 by Tuttobene, a Dutch organisation for talented and innovative designers. One of these comes from Earnest Studio that has displayed a collection of stools where two very different materials formed a single object without using glue but just the foam which envelops in the wood. Another fresh talent is Marleen Jansen that has designed the object we would like to designed too: a table with a see-saw seating connected each others such as the game in the playground. More than the funny thing there is also the thought of the contemporary era of living fast discarding the good manners, in specific getting up during the dinner leaving alone the table companion.