Ventura Lambrate district exhibition is the youngest in Milan Design Week not only because is the third edition but also for age exhibitors and public. The fresh air in this part of Milan is something was missing in the city where big brands names and establishes designers have taken all the scene. The exhibition here is different and proposes a different approach of designers. Is another point of view of Milan that departs from the suburb and calls designers from all over the world. The TLV collective from Israel focuses their researches in the use of raw materials such as the stools of Itai Bar On made in concrete with an innovative ending technology or the cups of Galia Tammuz derived from an extruded tube in clay and pressed in a point. “The Happy Misfits” by Rutger de Regt is a collection of seats where each piece is unique thanks to the very particular making off ( a nice video provided by the designer could be found at this link http://vimeo.com/22625048) . A balloon is used as a mold and its shape is forced to transform by restriction.When the shape is defined the balloon is filled with styrofoam pearls. Another nice work of this designer based in The Hague is “Make and Mold” furniture series made from an industrial process where a first shape is obtained by a mold and finished in a DIY production process that gives unique pieces. “NightShop” a collaboration between Ward van Gemert and Adriaan van der Ploeg produces P.O.V. (Point of View) vase. The object shows another way of using plastic despite from industrial process, which the surface create a joke of prospective when the viewer walks around it. Another designer experimented with materials and provided objects with soft convex shape is Jessica Carnevale an american designer based in London that has shown Puffy collection. The Rhode Island School of Design has brought her students to Milan with “Transformations” a concept showcases where the products are made by objects usually used for others purposes. Emblematic is the work of Katie Stout that have designed a table made by plastic fast-food trays or the lamp of Tyson Atwell made by terracotta flowerpots. This part of the city fair demonstrates that design is alive and how designers are going on with experimentations and how the industrial process could be not a final stage but a point of start.
For a general vision of the district http://www.venturaprojects.com/
Other interesting exhibitions in Ventura Lambrate has been described by Anna, Another Terra.
All the contents, projects and ideas are under the copyrights of their respective owners.