During this last Men Fashion Week in Milan there is been a special event to promote a really interesting collaboration. Massimo Giorgetti, designer of MSGM, has freed his provocative mood thanks to the collaboration with the independent italian magazine, Toilet Paper, created by Alessandro Cattelan and Pierpaolo Ferrari.
In fact, the product that came out from this sparkling collaboration, a capsule sweatshirt collection designed by Massimo Giorgetti himself, is something unique and irriverent…just like Cattelan’s art. And it totally fits with young Milan’s tendency for boldness and cheekiness.
Successful project? Well, personally I simply love it.
While last Saturday in Florence the “Pitti atmosphere” was still in the air, and the last pictures if stylish people were taken, in Milan, a really special fashion show was taking place. Men in striped suits with earthy and warm colours, in optical and geometric printed trousers, shorts and shirts that look like very eccentric and very stylish pyjamas, combined with bomber jackets and smart blazers, were stepping the floor of Teatro Armani, unique location that Giorgio Armani himself granted to host a designer he strongly believes in: Andrea Pompilio.
Andrea, in return, spoke through his SS14 collection very loud and clear: again his ability to wisely combine prints and fabrics stands out in every piece and detail, again he managed to create a collection full of personality and substance, again the charming Italian man cheekily winks at us…and he does look good!
For Andrea Pompilio’s man it is definitely summer (in style)!
Milan Design Week or so called “Saloni” or “Salone del Mobile” (the institutional fair) “Fuorisalone” (the exhibitions widespread around the city) is the most important event in the world of design. Continue reading Milan Design Week 2013 Planned→
Beyond the fashionable and glossy side of the design week, in Milan there are also space for design for thought. Two particular places, a eighteenth-century dairy farm and a former factory have been readopted to exhibit a different approach to design: “GooDesign” the event organized at Cascina Cuccagna and “Posti di Vista” and “Milano si autoproduce” the ones at Fabbrica del Vapore have shown examples of sustainable values, a cooperation between entrepreneurs, designers and local community, new methods of design and production. The first two events was in collaboration with Best Up, a circuit for the promotion of the sustainable living, that has brought projects and ideas where the profit is not the priority.
A selection of design company such as Totem with the showcase of the furniture object by Paolo Cogliati, made by panels in birch plywood of just 12 mm of thickness and the ability to keep 30 times her own weight. In another stand, also set by Onfunton, Kenwood launched three prototypes of speakers made with four panels in natural wood from forests in Japan. A concept object that uses only the resonant properties of wood with a minimalist outcome. Vipot is a series of vases in natural and 100% biodegradable material with different compositions that gives different lifetime to the product. In the gallery we found furnishing in cardboard by Kubedesign, projects by the young designers of Mandalaki, Arago Design makes ceramics, that through the object itself, tell the processing, Feb31st shows her collection of glasses with wood frame. In particular “Bugia” a lamp by Mandalaki, using the concept of reuse, has got the lampshade realized with a perforated sheet of paper which the first use was in manufacturing process of metals in a factory. The “good” design methodology is not just applied to simple objects but also to web start up such as [im]possible living which aim is to bring attention on abandoned places. This it happens by her website where people is allow to pin up dismessed buildings, with addresses, pictures and details. Furthermore they would like to help who are interested to start a rescue project. Plinio Il Giovane, an historic brand of Milan, has worked on Social Design that means some objects of their collections were manufactured by carpenters held in prisons close to Milan. Similar aims comes from Operaperte that had a showcase where psychiatric patients were involved. “New Generation” by Lisa Parravicini, Luciano Pagani and Angelo Perversi was an exhibition organized with “Natura e Design” a shop in Milan but also a furnishing editor with a mission of proposing products made in “zero miles” involving artists, artisans and selfproducers.
At “Fabbrica del Vapore” two others important exhibitions showed another way to do design. “Milano si autoproduce“, curated by one of the master of italian design, Alessandro Mendini took 206 selfproducers came from different ambient and fame. Notorious big names such as Fabio Novembre and Italo Rota have exhibited together with jewellery artist, students and businessmen. The concept was to bring together producers from Milan area, who expressed a variety of design in the research process, giving each the same size of exhibition space and locations in alphabetical order. The result was the creation of a network between people have not before, but is living in the same city of Milan. “Posti di Vista” has investigated different paths and alternative interpretation of ideas,processes, tools and materials, to share a new way of creating, reinventing already existing objects of consumption or unused. Proposing new ideas to recalibrate the life cycle of products, the event aims to suggest a new balance between needs and consumption. In particular Shikai Tseng, designer and photographer, inserts objects covered with a light-sensitive layer in a camera obscura where they get impressed on the surface the first moment of the first exposure. Finally Low Cost Design is an exhibition about how human being have improved, modified, combined objects for allowing to continue the use in a better manner.
All the contents, projects and ideas are under the copyrights of their respective owners.
Ventura Lambrate district exhibition is the youngest in Milan Design Week not only because is the third edition but also for age exhibitors and public. The fresh air in this part of Milan is something was missing in the city where big brands names and establishes designers have taken all the scene. The exhibition here is different and proposes a different approach of designers. Is another point of view of Milan that departs from the suburb and calls designers from all over the world. The TLV collective from Israel focuses their researches in the use of raw materials such as the stools of Itai Bar On made in concrete with an innovative ending technology or the cups of Galia Tammuz derived from an extruded tube in clay and pressed in a point. “The Happy Misfits” by Rutger de Regt is a collection of seats where each piece is unique thanks to the very particular making off ( a nice video provided by the designer could be found at this link http://vimeo.com/22625048) . A balloon is used as a mold and its shape is forced to transform by restriction.When the shape is defined the balloon is filled with styrofoam pearls. Another nice work of this designer based in The Hague is “Make and Mold” furniture series made from an industrial process where a first shape is obtained by a mold and finished in a DIY production process that gives unique pieces. “NightShop” a collaboration between Ward van Gemert and Adriaan van der Ploeg produces P.O.V. (Point of View) vase. The object shows another way of using plastic despite from industrial process, which the surface create a joke of prospective when the viewer walks around it. Another designer experimented with materials and provided objects with soft convex shape is Jessica Carnevale an american designer based in London that has shown Puffy collection. The Rhode Island School of Design has brought her students to Milan with “Transformations” a concept showcases where the products are made by objects usually used for others purposes. Emblematic is the work of Katie Stout that have designed a table made by plastic fast-food trays or the lamp of Tyson Atwell made by terracotta flowerpots. This part of the city fair demonstrates that design is alive and how designers are going on with experimentations and how the industrial process could be not a final stage but a point of start.
The design week in Milan is the most important industrial, interior and light design exhibition in the world for number of visitors and exhibitors. The fair, “Salone del Mobile” was held for the first time in 1961 with the intention of promoting the the italian furniture industry. Today, after fifty editions, the design week proposes the fair with over one thousand exhibitors and 200 000 visitors, main from abroad and FuoriSalone, literally exhibitions out of the properly fair held all around the city. From the Eighties some leading factories of North Italy decided to open exhibitions in the district of Porta Genova at that time only an industrial area dismessed, and from time to time the exhibition take all over the city of Milan. FuoriSalone is divided by area and every one of this has a characteristic that distinguishes. In the district of Porta Genova is still held one of the most rapresentative event, today called Tortona Design Week, where big industries of furniture but also automotive and electronic show products and concepts gained from the collaboration with the big name of design. Brera Design District is the area in the centre of Milan where we can find the showroom of the leading italian design industry. Milan is also called Capital of Fashion, so in the last years we have seen the fashion brand open their own atelier and showing projects between this two creative sectors. Another area in which is reinforcing every year the presence of people is Porta Romana Design D.2012 where is possible to see local designers and important schools, in particular this year, the showcase at Cascina Cuccagna was very interisting and focued about new ways of designing. Ventura Lambrate, in his second edition, confirmed the fresh ideas (one good example comes from the project Another Terra)and new kind of design brought in Milan, with several exhibitors from abroad. The exhibitions at “La Fabbrica del Vapore” are always proposals of ecosustainable and green design and a particular mention this year is about the event, MOST, in the new location, the Museum of Technology and Science, choosen by Tom Dixon and Designers Block where a big part of the english design has been brought in Milan. Goosebumps Mag team was in Milan and has visited all different districts, click on the linked words and you will find an overview with some of the most interesting things discovered this year.