Beyond the fashionable and glossy side of the design week, in Milan there are also space for design for thought. Two particular places, a eighteenth-century dairy farm and a former factory have been readopted to exhibit a different approach to design: “GooDesign” the event organized at Cascina Cuccagna and “Posti di Vista” and “Milano si autoproduce” the ones at Fabbrica del Vapore have shown examples of sustainable values, a cooperation between entrepreneurs, designers and local community, new methods of design and production. The first two events was in collaboration with Best Up, a circuit for the promotion of the sustainable living, that has brought projects and ideas where the profit is not the priority.
A selection of design company such as Totem with the showcase of the furniture object by Paolo Cogliati, made by panels in birch plywood of just 12 mm of thickness and the ability to keep 30 times her own weight. In another stand, also set by Onfunton, Kenwood launched three prototypes of speakers made with four panels in natural wood from forests in Japan. A concept object that uses only the resonant properties of wood with a minimalist outcome. Vipot is a series of vases in natural and 100% biodegradable material with different compositions that gives different lifetime to the product. In the gallery we found furnishing in cardboard by Kubedesign, projects by the young designers of Mandalaki, Arago Design makes ceramics, that through the object itself, tell the processing, Feb31st shows her collection of glasses with wood frame. In particular “Bugia” a lamp by Mandalaki, using the concept of reuse, has got the lampshade realized with a perforated sheet of paper which the first use was in manufacturing process of metals in a factory. The “good” design methodology is not just applied to simple objects but also to web start up such as [im]possible living which aim is to bring attention on abandoned places. This it happens by her website where people is allow to pin up dismessed buildings, with addresses, pictures and details. Furthermore they would like to help who are interested to start a rescue project. Plinio Il Giovane, an historic brand of Milan, has worked on Social Design that means some objects of their collections were manufactured by carpenters held in prisons close to Milan. Similar aims comes from Operaperte that had a showcase where psychiatric patients were involved. “New Generation” by Lisa Parravicini, Luciano Pagani and Angelo Perversi was an exhibition organized with “Natura e Design” a shop in Milan but also a furnishing editor with a mission of proposing products made in “zero miles” involving artists, artisans and selfproducers.
At “Fabbrica del Vapore” two others important exhibitions showed another way to do design. “Milano si autoproduce“, curated by one of the master of italian design, Alessandro Mendini took 206 selfproducers came from different ambient and fame. Notorious big names such as Fabio Novembre and Italo Rota have exhibited together with jewellery artist, students and businessmen. The concept was to bring together producers from Milan area, who expressed a variety of design in the research process, giving each the same size of exhibition space and locations in alphabetical order. The result was the creation of a network between people have not before, but is living in the same city of Milan. “Posti di Vista” has investigated different paths and alternative interpretation of ideas,processes, tools and materials, to share a new way of creating, reinventing already existing objects of consumption or unused. Proposing new ideas to recalibrate the life cycle of products, the event aims to suggest a new balance between needs and consumption. In particular Shikai Tseng, designer and photographer, inserts objects covered with a light-sensitive layer in a camera obscura where they get impressed on the surface the first moment of the first exposure. Finally Low Cost Design is an exhibition about how human being have improved, modified, combined objects for allowing to continue the use in a better manner.
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