Tag Archives: Fuorisalone 2012

Fuorisalone in Milan #007# “MOST”

The English crew this year has exhibited in a very unusual space: a museum. The National Museum of Science and Technology “Leonardo Da Vinci“, that I admit I never see in four years of my experience in Milan. So, come back in the city for the design week and discovered this place was great, I spent a while downstair, close to alumni of a schooltrip, watching life cycle of products and histories of materials. The venue remember us how human knowledge is huge and how during historic era the manufacturing is changed in more complex approach and automated way. There was the first industrial revolution, began in Britain in the textile and mettalurgic sector, with the in introduction of the steam engine. The second industrial revolution gained with the advent of electricity, chemicals and oil is considered to be the era of mass production with the formula of assembly line. Today the presence of humans in the traditional process has become less and less because the automated machines are doing in a more efficient way the “hard” job. We are able to produce an object in thousands of pieces at day with just few workers. In the design field, the sector with a target market very specific, this is not always a good thing. Experimentation and customization are value that are leading design and as we know the development of a new product costs thousands of pounds. Produce a mould is often too expensive for experimentation or short production. In the last decade with computer simulation and prototypes the process has got reliable tools for assuring that we can run the final step. Today, here we are, the machines that we use for prototyping are becoming suitable for industrial process. CnC milling, laser cut, 3D printer are developing in the direction of being used with materials for final products, and fast change of file submitted to be done.


At MOST we have an example with the event “The Great Stamp Giveaway”, which 400 lamps and 86 chairs have been manufactured during the fair by the TruPunch 3000, a machine that works without producing scrap skeleton. The machine works with CAD system that allow to program it with production drawings created in a quite simply way and analyzed and corrected by the system itself. The objects were made by metal sheet and gift away to the exhibition visitors in a flat pack. The visitor themselves have bended the sheets and have created their own design lamps. The role of the man, in this third industrial revolution, is all about the creation, the manufacturing is delegated to automated machines, and we are going towards much more individualised production than standard mass manufacturing. Tom Dixon, over than offer a vision of the future, has shown his latest projects in “Luminosity”. Fin series includes obround and round lamps and a light table which the functional elements are the structure and the shape  themselves of the object. Etch, a series of candle holder and pendant light, comes from metal sheet bended after an industrial process used to produce electronic parts that allows to cut patterns directly on the material. Etch light web is a lamp that  projects shadows owing by the unique structure designed of irregular pentagons, in anodised alluminium trough a process digital photo-acid etching.


Another interesting showcase at MOST was “Transnatural” where nature and technology are fused together for creating objects. The tree bench by Floris Wubben is composed by the seating in a wavy polypropylene attached with metal rods to the structure made by a wooden branch. As a consequence, the shape of the polypropylene is given by the shape of the branch. “Organic Factory” a collection of benches and stools by Ruben Thier are one off objects comes from industrial process. The liquid plastic overproduction that is dripping down from the machine is directly collected in molds that will be the seatings of benches and stools. The aim of the designer is to show  the amount of “waste” is captured in furniture. As he declares the collection is growing, because production never stand still. The furniture comes with a serial number containing date, factory and machine.


Faye Toogood, a designer and stylist based in London, has showcased the Spade Chair. The lines and the shape of the object remember me the style of Giò Ponti, one of the master of italian design. The chair has a light weight and despite the thin structure is also comfortable. The designer declares to be inspired by rural life in the English countryside and the Spade is the juxtaposition of a three-legged milking stool and the handle of a gardening implement. At the Designersblock hub this year we saw Curl design by Constanze Schweda, a collection of one off table made by a single sheet of steel and cut and drawn in shape applying the Japanese art of Kirigami, usually for paper, to the steel.

by Filippo

And speaking about the Dignersblock…

Most of us, in our daily life, are been bothered by the time for the entire day. We are completely slaves of it: one hour lunchtime, timetables to follow, always in a rush because of the time. We don’t even notice how much we are influenced by time and the funny thing is that it is something that actually does not exists, it is something we “created” to have the situation under control, to live under a universal rule that we called time.
Myself first: I constantly live under the pressure of the time without thinking that it is up to me decide to slow down a bit and think about what I am doing and where I am, or to pay attention to something else but the time.
The Sasa Clock could represent a reminder for the most of us who live thier lives chasing the time instead of stop for a moment and think about that we are running because of something immaterial.
This necklace clock is, in fact, a long necklace of wooden beads placed over a turning carousel. As the carousel rotates, a bead slips down the cord every 5 minutes, the last bead to have dropped indicates the time.
As they told me when they showed me the product in Milan, part of Designersblock at MOST, during the Salone del Mobile, the Sasa Clock represents a particular way to live the time: “sometimes we need to completely liberate ourselves from the clock”, in this case, simply remove the necklace from the engine and wer it as a necklace.
Well..despite everything, personally I can’t stop to look at my clock and run for all the day, but at least DESTES clock by Thorunn Arnadottir gave us a nice and intelligent solution of how to look at the time, and if for a while we want to slow down we can literally “take our time”.
We will never stop the running time, but it is always up to us to live it in a different way.


More abou DESTES design.

by Anna D.

Fuorisalone in Milan #006# “Cascina Cuccagna” and “Fabbrica del Vapore”

Beyond the fashionable and glossy side of the design week, in Milan there are also space for design for thought. Two particular places, a eighteenth-century dairy farm and a former factory have been readopted to exhibit a different approach to design: “GooDesign” the event organized at Cascina Cuccagna and “Posti di Vista” and “Milano si autoproduce” the ones at Fabbrica del Vapore have shown examples of sustainable values, a cooperation between entrepreneurs, designers and local community, new methods of design and production. The first two events was in collaboration with Best Up, a circuit for the promotion of the sustainable living, that has brought projects and ideas where the profit is not the priority.  

A selection of design company such as Totem with the showcase of the furniture object by Paolo Cogliati, made by panels in birch plywood of just 12 mm of thickness and the ability to keep 30 times her own weight. In another stand, also set by OnfuntonKenwood launched three prototypes of speakers made with four panels in natural wood from forests in Japan. A concept object that uses only the resonant properties of wood with a minimalist outcome. Vipot is a series of vases in natural and 100% biodegradable material with different compositions that gives different lifetime to the product. In the gallery we found furnishing in cardboard by Kubedesign, projects by the young designers of Mandalaki, Arago Design makes ceramics, that through the object itself, tell the processing, Feb31st shows her collection of glasses with wood frame. In particular “Bugia” a lamp by Mandalaki, using the concept of reuse, has got the lampshade realized with a perforated sheet of paper which the first use was in manufacturing process of metals in a factory. The “good” design methodology is not just applied to simple objects but also to web start up such as [im]possible living which aim is to bring attention on abandoned places. This it happens by her website where people is allow to pin up dismessed buildings, with addresses, pictures and details. Furthermore they would like to help who are interested to start a rescue project. Plinio Il Giovane, an historic brand of Milan, has worked on Social Design that means some objects of their collections were manufactured by carpenters held in prisons close to Milan. Similar aims comes from Operaperte that had a showcase where psychiatric patients were involved. “New Generation” by Lisa Parravicini, Luciano Pagani and Angelo Perversi was an exhibition  organized with “Natura e Design” a shop in Milan but also a furnishing editor with a mission of proposing products made in “zero miles” involving artists, artisans and selfproducers.

At “Fabbrica del Vapore” two others important exhibitions showed another way to do design. “Milano si autoproduce“, curated by one of the master of italian design, Alessandro Mendini took 206 selfproducers came from different ambient and fame. Notorious big names such as Fabio Novembre and Italo Rota have exhibited together with jewellery artist, students and businessmen. The concept was to bring together producers from Milan area, who expressed a variety of design in the research process, giving each the same size of exhibition space and locations in alphabetical order. The result was the creation of a network between people have not before, but is living in the same city of Milan. “Posti di Vista” has investigated different paths and alternative interpretation of ideas,processes, tools and materials, to share a new way of creating, reinventing already existing objects of consumption or unused. Proposing new ideas to recalibrate the life cycle of products, the event aims to suggest a new balance between needs and consumption. In particular Shikai Tseng, designer and photographer, inserts objects covered with a light-sensitive layer in a camera obscura where they get impressed on the surface the first moment of the first exposure. Finally Low Cost Design is an exhibition about how human being have improved, modified, combined objects for allowing to continue the use in a better manner.

All the contents, projects and ideas are under the copyrights of their respective owners.


Fuorisalone in Milan #005# Ventura Lambrate

Ventura Lambrate district exhibition is the youngest in Milan Design Week not only because is the third edition but also for age exhibitors and public. The fresh air in this part of Milan is something was missing in the city where big brands names and establishes designers have taken all the scene. The exhibition here is different and proposes a different approach of designers. Is another point of view of Milan that departs from the suburb and calls designers from all over the world. The TLV collective from Israel focuses their researches in the use of raw materials such as the stools of Itai Bar On made in concrete with an innovative ending technology or the cups of Galia Tammuz derived from an extruded tube in clay and pressed in a point. “The Happy Misfits” by Rutger de Regt  is a collection of seats where each piece is unique thanks to the very particular making off ( a nice video provided by the designer could be found at this link http://vimeo.com/22625048) .  A balloon is used as a mold and its shape is forced to transform by restriction.When the shape is defined the balloon is filled with styrofoam pearls. Another nice work of this designer based in The Hague is “Make and Mold” furniture series made from an industrial process where a first shape is obtained by a mold and finished in a DIY production process that gives unique pieces. “NightShop” a collaboration between Ward van Gemert and Adriaan van der Ploeg produces P.O.V. (Point of View) vase. The object shows another way of using plastic despite from industrial process, which the surface create a joke of prospective when the viewer walks around it. Another designer experimented with materials and provided objects with soft convex shape is Jessica Carnevale an american designer based in London that has shown Puffy collection. The Rhode Island School of Design has brought her students to Milan with “Transformations” a concept showcases where the products are made by objects usually used for others purposes. Emblematic is the work of Katie Stout that have designed a table made by plastic fast-food trays or the lamp of  Tyson Atwell made by terracotta flowerpots. This part of the city fair demonstrates that design is alive and how designers are going on with experimentations and how the industrial process could be not a final stage but a point of start.

For a general vision of the district http://www.venturaprojects.com/

Other interesting exhibitions in Ventura Lambrate has been described by Anna, Another Terra.

All the contents, projects and ideas are under the copyrights of their respective owners.


Fuorisalone in Milan #004# – France Design “Les Talents Français du Design à Milan”

At my fifth year in Milan for the Fuoisalone by now I know exactly where to go to find good design.
So, as every year, my first choice is via Tortona, an area that seems made for this type of event.
And is France Design that this time catch my attention: under the name of VIA, a very unique platform of the progress (managed by Gérard Laizé since 1994) that promotes and finances creations in the field of furnishing, layout and interior design, the leading figures of the French design are put together to show their creations in a single venue at Padiglione Visconti.
And here you actually can see “Les Talents Français du Design à Milan” in a big exhibition of products that basically show you all the different ways to do design.
In here we found products that define the space with their shapes and colours, or with low environmental impact, rather than high-tech creations, up to the use of uncommon materials for forniture as the linen fiber and the experimentation of the knitwear for interior design.

Three big groups, gli Aides à la création VIA – Monde Commun, Material Matters 2 by Particule14 and Les Editeurs, a selection of French design producers, one goal: create someting big for a better living.


By Anna D.

Fuorisalone in Milan #003# – Tortona Design Week

As every year the point of start in the design week is Via Tortona. You will come at the underground station in Porta Genova and you will cross the green bridge seeing all the new stickers reminding this is the week in Milan. The street shows how the city routine has changed during these days where courtyards, little shops, garages, hotels have been transformed in exhibition stands with the latest layouts. Walking through the first showcases you will be intrigued from the melting pot of arts, marketing advertisers and cocktail proposals and after that passing the big traffic roundabout, thinking how italians are ingenious in parking, you will arrive at Superstudio where takes place the must be seen exhibition. Temporary Museum for New Design is a project by Gisella Borioli and the artistic direction of Giulio Cappellini that involve world-famous brands alongside  international designers in showcase that rages over from installations, art, furniture and performance. At the stand of Ngispen, The Amateur Masters series by Canadian designer Jerszy Seymour shows how a project, started from a classic design chair produced in series, transforms that in unique pieces with 100% biodegradable material the polycaprolactone wax. As the designer himself declares the concept is to get away from industrial process and come back hand-made methods. It is also a political statement in a consumerist world where everything we need is already created what we need is to reshape the existing systems. After years of experimentation, solid surfaces are became an important material in the panorama of design industry. Cristalplant® & Poliform with an installation of interactive 3D holograms by Carlo Colombo have shown projects with special mention of their design contest. All projects has been designed in Cristalplant® material and the claim of the contest was to show the characteristics of the solid surface 100% made in Italy. LG, famous worldwide in electronics sector, have developed HI-MACS® an acrylic solid surface. An interior kitchen design has been showed at Superstudio 13. The particularity was the use of material that allows to cover the surfaces of the appliance creating a new aesthetic of the ambient with continuity all over the spaces.  DuPont™, the first leading industry have developed his own solid surface Corian®, have had their own exhibition in Tortona Design Week. “Corian® Colour Evolution” in which DuPont™ presented its renewed colour palette of high-tech surface, showed the projects realized in this material by four furnishing firms. One of these was the “Leftover” collection by Rabih Hage. In industrial productions the sheets of material are cut mainly for realizing top surfaces, Rabih Hage took the leftover material and has reused this for designing the furniture collection. A nice quality of the material is that scraps, also in different colours, can be glued together by liquid Corian® and the object has manufactured in one piece without junctions or external components. The interpretation of the properties of the material is clear in the shape of the design of the chair and the table that have been sanded after the gluing, on the seat and on the top, the functional parts, but left rough on the other side. Another nice exhibition was at Opificio 31 by Tuttobene, a Dutch organisation for talented and innovative designers. One of these comes from Earnest Studio that has displayed a collection of stools where two very different materials formed a single object without using glue but just the foam which envelops in the wood. Another fresh talent is Marleen Jansen that has designed the object we would like to designed too: a table with a see-saw seating connected each others such as the game in the playground. More than the funny thing there is also the thought of the contemporary era of living fast discarding the good manners, in specific getting up during the dinner leaving alone the table companion.

For a general vision of the district www.tortonadesignweek.com

All the contents, projects and ideas are under the copyrights of their respective owners.


Fuorisalone Milan 2012 #002# – Another Terra ‘Home Away from Home’

“If, by choice or necessity, we had to envisage life on some other planet other than Earth, what kind of “minimal hand luggage” would we take with us on our journey to other galaxies or a different celestial body with acceptable living conditions for mankind? What kind of traits and properties would we expect of the only “accessory” we are allowed to have with us when landing on some New World for the first time?”.

This is main line on which the project by IN Residence/Design Dialogues, Another Terra – Home Away from Home, by Barbara Brondi e Marco Rainò, was based for the 2012 edition of Fuorisalone in Milan. A collective exhibition presenting a series of uncommon works made by  some designers involved in this workshop. It is basically a reflection in response to the NASA’s confirmation, on December 5th 2011, of the existence of another planet orbiting around a star similar to the Sun, located outside our solar system, 600 light years from our Earth, with a diameter 2.4 times bigger than the Earth. Aslo the average temperature of this planet’s surface is around 21°C and it seems that the general condition in it could be favourable for the emerge of life. Moreover, after that discovery, some other similar planets have been identified outside the solar system.

So, what if in the future there would be the possibility to go to live on a “twin-planet”? And what alternatives we would have in case the Earth’s natural resources would run out, taking our planet to a definitive destruction?

This is the alternative, and really interesting, answer of all these questions suggested by this group of designers who took place in Ventura Lambrate, for the second year of Fuorisalone the happy island of design. A consideration about how human beings could relate themselves to the common and everday used objects around them, in a completely different way of life.

Studio Besau-Marguerre

Studio Besau-Marguerre Handgepack- in collaboration with Adrien Petrucci


Mischer’TraxlerTools Knowledge Memory


Tomás Alonso – “Tools”, how to take care of our collective memory and knowledge
BCXSY  – “Interlacer”, our personal experience in life and istincts as a way to face the unknown
Pieke Bergmans – “Luminous eggs”, “I will carry with me/The sprins of life/Luminous eggs/Of plasma held by gravity/Made on   planet Earth/Charged by the sun/Releasing energy/A spectrum/That radiates into outer space/I will travel Light”
Julien Carrettero – “In Search of Lost Time”, the different faces of time
Maarten De Ceulaer – “Mutation Series”, growing forniture
Formafantasma – “Inudox”, a way to re-use what we already have rather than create more and more
Tomáš Gabzdil Libertiny – “Island of stress”, how to never die
Pepe Heykoop – “Desire”, daydreaming is better than own
Lanzavecchia+Wai – “One day in the life of V.M. on Earth”, how to remember and hold forever past memories
Philippe Malouin – “Sundial”, the time in another Earth
Jo Meesters – “Materra”, what Mother Earth gives you
Minale-Maeda – “Nature Toolbox”, just keep the important things
Mischer’Traxler – “Tools – Knowledge – Memory”, how to survive with tools, knowledge and memory
Lilliana Ovalle – “Looking Pewter”, see yourself as you really are
Studio Besau Marguerre – “Handgepack”, plants are our life
Anke Weiss – always remember: we have all a common origin

In relation to this well done project I would like to add one of my last views in cinema’s matter. Another Earth shows how actually could change our life if a “twin Earth” outside our solar system could allow us to go and live there.

It does not openly show the life on the other Earth, we can only ask to ourselves “can we really live in there? Is there another me out there? Does the other me is actually better than me?”, but still it does not exclude the existence of an “Earth Two”, another place outside the solar system where we can actually live, even if we don’t know if life in there will be the same as the one we are living here.

Well…thanks to Another Terra at least now we have some suggestions and concrete solutions to keep and bring over there!

I am not a scientist, I just like so see how some people translate a scientific or real issue in a creative way of life.

By Anna D.

Fuorisalone in Milan #001# – intro

The design week in Milan is the most important industrial, interior and light design exhibition in the world for number of visitors and exhibitors. The fair, “Salone del Mobile” was held for the first time in 1961 with the intention of promoting the the italian furniture industry. Today, after fifty editions, the design week proposes the fair with over one thousand exhibitors and 200 000 visitors, main from abroad and FuoriSalone, literally exhibitions out of the properly fair held all around the city. From the Eighties some leading factories of North Italy decided to open exhibitions in the district of Porta Genova at that time only an industrial area dismessed, and from time to time the exhibition take all over the city of Milan. FuoriSalone is divided by area and every one of this has a characteristic that distinguishes. In the district of Porta Genova is still held one of the most rapresentative event, today called Tortona Design Week, where big industries of furniture but also automotive and electronic show products and concepts gained from the collaboration with the big name of design. Brera Design District is the area in the centre of Milan where we can find the showroom of the leading italian design industry. Milan is also called Capital of Fashion, so in the last years we have seen the fashion brand open their own atelier and showing projects between this two creative sectors. Another area in which is reinforcing every year the presence of people is Porta Romana Design D.2012 where is possible to see local designers and important schools, in particular this year, the showcase at Cascina Cuccagna was very interisting and focued about new ways of designing. Ventura Lambrate, in his second edition, confirmed the fresh ideas (one good example comes from the project Another Terra)and new kind of design brought in Milan, with several exhibitors from abroad. The exhibitions at “La Fabbrica del Vapore” are always proposals of ecosustainable and green design and a particular mention this year is about the event, MOST, in the new location, the Museum of Technology and Science, choosen by Tom Dixon and Designers Block where a big part of the english design has been brought in Milan. Goosebumps Mag team was in Milan and has visited all different districts, click on the linked words and you will find an overview with some of the most interesting things discovered this year.