Milan Design Week or so called “Saloni” or “Salone del Mobile” (the institutional fair) “Fuorisalone” (the exhibitions widespread around the city) is the most important event in the world of design. I lived in Milan four years and I know how this town change for a week, how entire districts change face, shops and garages become exhibition sites, roads become full of people. It’s a party for the citizens but is also the best place for showing the hard work for a designer, buyers come from all over the world. It’s a big update for journalists and trendsetters.
Therefore I am not going to miss it and it will be my sixth year at the Milan Design Week, for this reason I planned a detailed schedule that could be useful for goosebumps readers that are going to Milan as well.
Tuesday 9th April
Every design week starts when I pass the green bridge between Porta Genova station and Via Tortona, it’s like an icon. Tortona is the district where Fuorisalone born and is still the best one in quality and dimensions. I listed some suggestions:
Temporary Museum for New Design 2013
Large-scale virtual installations by Hyundai; light installation by Samsung; tunnel of OLEDs by Kaneka; large works sculpted out of marble, including Massimiliano and Doriana Fuksas and Arik Levy objects for IMIB brand; the winners of Cristalplant Competition; design collectives from Sweden (“Swedish Design goes Milan”), Thailand (“Thailand’s Slow Hand Design”), Croatia (“Solid Acts/Design from Croatia”), Poland (“Polish Design”); “Discovering, Other Worlds, Other Talents, Other Ideas” are twenty new talents.
Superstudio Più – Via Tortona 27
Superstudio 13 – Via Forcella 13 / Via Bugatti 9
Hotel Magna Pars Suites Milano
Mooi by Marcel Wanders
Via Forcella, 6
MI Gusto Tortona – Farmer & Gourmet Experience
Live exhibitions about local and organic food, a worth path around tradition and quality.
Rio+Design – Design from Brazil; Malaysia Pride – Design from Malaysia; Design in progress – Ten brand new designers; Tutto Bene – Dutch collective, tenth anniversary ; Singapore Furniture Industries Council – Design from Singapore; VIA – French Design; A Designer a Day – One young designer a day in a path of self production and sustainability; Anatomia del Design – Not only exhibition but also pop-up shop
Via Tortona 32
The creative collective from London, they come every year and a visit to the event is always well worth.
Via Tortona 54
Wednesday 10th April
Fabbrica del Vapore
“Bla Bla” by Milano Makers, autonomous production; Posti di Vista 10*, urban lifestyle sustainability; Design In Motion, smart e-bike tours; Ulaola, the first online boutique of selfproduced Italian design.
Via Procaccini 4
Sustainibility, Green Design, Organic Food
Via Cuccagna 2/4
The district in the East Side of the town, since have been taken place it has been a new point of view through design. Today there is the opening night.
Arrive at Lambrate Station and then follow the signs to the design district
A project by ddn Design Diffusion
Thursday 11th April
An exhibition about Gae Aulenti and Design Museum
EDIT by Design Junction
The best hub in London Design Festival 2013 comes to Milan
La Pelota, Via Palermo
The english crew in Milan, Tom Dixon and Co.
Museo Nazionale della Scienza e della Tecnologia, Via Olona 6B
Design through the lens by Ramak Fazel
Casa degli Atellani
Corso Magenta 65
Friday 12th April
700 designers from all over the world
The proper fair with all institutional sector and the big names in the industry
Transport: use the underground for reaching every hub and then walk around. The Green line is the one that covers all the design areas(except the big fair that is on red line)