Fuorisalone in Milan #001# – intro

The design week in Milan is the most important industrial, interior and light design exhibition in the world for number of visitors and exhibitors. The fair, “Salone del Mobile” was held for the first time in 1961 with the intention of promoting the the italian furniture industry. Today, after fifty editions, the design week proposes the fair with over one thousand exhibitors and 200 000 visitors, main from abroad and FuoriSalone, literally exhibitions out of the properly fair held all around the city. From the Eighties some leading factories of North Italy decided to open exhibitions in the district of Porta Genova at that time only an industrial area dismessed, and from time to time the exhibition take all over the city of Milan. FuoriSalone is divided by area and every one of this has a characteristic that distinguishes. In the district of Porta Genova is still held one of the most rapresentative event, today called Tortona Design Week, where big industries of furniture but also automotive and electronic show products and concepts gained from the collaboration with the big name of design. Brera Design District is the area in the centre of Milan where we can find the showroom of the leading italian design industry. Milan is also called Capital of Fashion, so in the last years we have seen the fashion brand open their own atelier and showing projects between this two creative sectors. Another area in which is reinforcing every year the presence of people is Porta Romana Design D.2012 where is possible to see local designers and important schools, in particular this year, the showcase at Cascina Cuccagna was very interisting and focued about new ways of designing. Ventura Lambrate, in his second edition, confirmed the fresh ideas (one good example comes from the project Another Terra)and new kind of design brought in Milan, with several exhibitors from abroad. The exhibitions at “La Fabbrica del Vapore” are always proposals of ecosustainable and green design and a particular mention this year is about the event, MOST, in the new location, the Museum of Technology and Science, choosen by Tom Dixon and Designers Block where a big part of the english design has been brought in Milan. Goosebumps Mag team was in Milan and has visited all different districts, click on the linked words and you will find an overview with some of the most interesting things discovered this year.

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